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FREELANCER: Digital Marketer, Commercial Diver and Unforgettable Adventures In Between...

Welcome to my digital space, where I share my experiences as a Freelance Digital Marketer, Commercial Diver, and all the unforgettable adventures in between.

Join me as I navigate through the world of online marketing, dive into the depths of the ocean and embark on life's adventures.

A unique blend of expertise, creativity, exploration, and excitement with each post.

About Me

Welcome to my blog! I have had a diverse and fulfilling career journey that has taken me from the high seas as a former deck officer cadet and able seaman, to the depths of the ocean as a Commercial Diver. In between, I proudly served in HM Forces British Army for 16 years, filling roles such as Army Diver, Navigator, Coxswain, and HGV Operator.

Since transitioning to freelancing in 2014, I have continued to expand my skill set and experiences, working as an HSE Commercial Diver, IMCA Diver Medic Technician, HGV Class 1 Driver, Mobile Crane Operator, Banksman Slinger, Barge Master, and Digital Marketer. Join me as I share insights and stories from my varied career path, offering a unique perspective on the world of maritime and military operations, as well as the exciting world of freelancing in today's digital age.

River Tees, Middlesbrough, United Kingdom

BLOGS

Latest Blogs

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8 Reasons Why Your Website Should Have A Blog

April 03, 20246 min read

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin

Introduction:

If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.

Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.

8 Reasons

With that said, here are 8 reasons why you should start blogging on your website today! 👊

Drive traffic to your website

1. Drive traffic to your website

 With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.


Convert traffic to leads

2. Convert traffic into leads

Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and Twitter, you can expect a boost in new signups to your email list or visitors to your website.


Become an authority

3. Become an authority

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.


Build relationship with customers

4. Build relationships with potential customers

One of the most important aspects of starting a blog is establishing a connection with your potential customers. This can be done through engaging in conversation on your blog, posting stories about how you operate your business, or even sharing inspiring content that you think will resonate with them. These interactions also make it easier for you to keep up with what people are saying and sharing on social media.


Repurpose blog content for social media

5. You can repurpose blog content for social media

This is a great way to get more mileage out of your blogs and increase traffic. However, it's important to use the right type of content on Facebook. If you write about topics like parenting, personal finance, or food, they might not be as relevant on Facebook as other types of posts.

If you are looking to make money online, affiliate marketing has become one of the most popular. Affiliate marketing allows bloggers to earn commissions by promoting products and services from others. The blogger does not need to own any product or service to be able to promote them. All he needs is a link to the product or service which he wants to promote.


Drives long-term result

6. It drives long-term results

A blog is an essential tool for building a long-term relationship with your audience. The best blogs will eventually become an extension of your company’s culture and marketing strategy, which means that each article you publish has the potential to create a lasting impact on your brand.

Your blog serves as a platform through which you can share information, knowledge, and tips on your preferred topics. This allows you to provide valuable content with value in return. The more time readers spend on your website, the more chances there are for them to get familiarized with your business and become customers down the line.


Blogging helps with link building

7. Blogging helps with link building

Your blog should be the top source of information for your business. By writing consistently on your blog, you’ll want to build links back to your website and help increase its authority.

You can use a free service like Google Analytics to track how many people are visiting your site. This will give you an idea of what kind of traffic is coming in from where. You can then decide whether or not it makes sense to invest money into advertising.

If you have a blog that has been around for a while, you may find yourself having trouble getting new readers. If this is the case, there are many things you can do to get more traffic to your site.

You need to make sure that you are providing value in some way to your audience. This means that you should be offering something of interest and benefit to them. You will also want to provide quality content on a regular basis.

Make sure you have an RSS feed so that people can subscribe to your blog. This will allow them to receive updates whenever you post new articles.


Increases SEO

8. It increases SEO

Search engine optimization is a vital part of any successful digital marketing campaign. A well-written blog can improve your search rankings by helping you rank higher in search engines. When someone searches for a topic related to your niche, they will often click on the first few pages of results. These are usually the websites that have the most relevant content.

If you want to get more traffic from Google and other search engines, make sure you use keywords throughout your site. This means using them in titles, headers, subtitles, and even in the body of your articles. If you do this, it will help people find what they’re looking for when they type in a keyword or phrase into their browser.

This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.


Other resources to help you get started with blogging


Start your own blog checklist:

Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.

  • Create your blog page then add the blog element

  • Add the blog element to your page and select if you want compact or list view

  • Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - https://answerthepublic.com/

  • Create an outline serves your company goals.

  • Write conversationally, like if you were telling a story to a friend

  • Pick a catchy title.

  • Use several media types (gif, short video, or image) to deliver your messages.

  • Use data to back up claims or ideas - make sure to cite all sources❗

  • Have a call to action and or give your audience something to walk away with.

  • Take 30 minutes to edit your post.

"Schedule a consultation call now to get started!"

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Z-SQN | ZENN-LA DIGITAL

Our leading digital marketing agency in Southampton offers cutting-edge search engine marketing solutions and digital marketing services, with a team of dedicated professionals committed to meeting your needs. Transform your company and create innovative design experiences at a local as well as global scale.

Back to Blog

In today's fast-paced digital world, it's crucial to have a strong online presence to stand out and attract customers. That's where digital marketing, content marketing, and social media come into play.

Digital marketing is the backbone of any successful business in the digital landscape. It involves using various online platforms and strategies to reach and engage with your target audience. By utilizing tools such as search engine optimization (SEO), pay-per-click advertising (PPC), and email marketing, you can drive traffic to your website and increase conversions.

Content marketing is another essential component of a successful digital marketing strategy. By creating high-quality, valuable content that resonates with your audience, you can establish yourself as an authority in your industry and build trust with potential customers. Whether it's blog posts, videos, infographics, or podcasts, content marketing can help you attract and retain customers.

Social media is also a powerful tool for connecting with your audience and promoting your business. By creating engaging social media posts and interacting with your followers, you can build brand awareness, drive traffic to your website, and generate leads. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer a variety of opportunities to showcase your products or services and engage with your audience in a more personalized way.

By combining digital marketing, content marketing, and social media, you can elevate your business and stay ahead of the competition in the digital landscape of today. Let's work together to create a customized strategy that will help you reach your business goals and grow your online presence.

Contact us today to get started!

Jon Lalabalavu, Freelancer,

Naisoso Island, Nadi, Western Fiji.

FAQS

1. What digital marketing services does ZENN-LA DIGITAL offer?

ZENN-LA DIGITAL offers a wide range of digital marketing services including search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), content marketing, listings, funnel design and web design.

2. How can digital marketing services from ZENN-LA DIGITAL benefit my business?

ZENN-LA DIGITAL's digital marketing services can benefit your business by increasing online visibility, driving traffic to your website, generating leads, improving brand awareness, and ultimately boosting conversions and revenue. Their expertise in various digital marketing strategies can help you reach your target audience effectively and achieve your business goals.

3. Do you customise digital marketing strategies based on each client's needs?

Yes, we understand that every client is unique and has different goals, target audiences, and budgets. Therefore, we believe in creating customized digital marketing strategies tailored to meet the specific needs and objectives of each client. Our team of experts will work closely with you to develop a strategy that aligns with your goals and delivers the best results for your business.

4. What sets ZENN-LA DIGITAL apart from other digital marketing agencies?

ZENN-LA DIGITAL stands out from other digital marketing agencies through our unique approach combining cutting-edge technology, data-driven strategies, and creative expertise to provide our clients with innovative and effective campaigns that drive results. Our team is dedicated to staying ahead of industry trends and constantly evolving to meet the ever-changing digital landscape, ensuring our clients receive the best possible solutions for their marketing needs.

5. Can you provide examples of successful digital marketing campaigns you have worked on in the past?

Yes, I have worked on several successful digital marketing campaigns in the past. Some examples include a social media campaign for a clothing brand that resulted in a 30% increase in sales, an email marketing campaign for a software company that had a 20% click-through rate, and a PPC campaign for a local restaurant that generated a 50% increase in website traffic.

Get In Touch

Ocean Way, Southampton SO14, UK
Jon Lalabalavu, Freelancer,